404 page design ideas

A good 404 page design turns a broken link into a small surprise and a way back. These error pages run live, animation and all, with the prompt that recreates each one.

Prompts

Guide

What every 404 page needs

  • Say what happened. The page is missing, in one plain line.
  • A way back. A link home and a search box.
  • A little personality. One idea from the brand, not a wall of jokes.