Design

Everything that decides whether a brand looks considered or improvised, and whether a file prints the way it looked on screen. This section covers brand identity elements, colour palettes and colour psychology, typography pairing, illustration and icon design, and the production knowledge that trips people up at the last moment: CMYK against RGB, bleed and trim, print resolution, vector and logo file formats, business card specifications. It is written for people who commission or make this work without a design background, and it pairs with the invoice, quote and QR tools on this site.